Operator Bundle v3.2 — Deluxe Internal Handbook

FRAME (authority, no ego)
"Your offer is real, but the visuals aren’t carrying the value yet—so people hesitate. That’s the trust leak. We fix that with productized packages: clear deliverables, tight timelines, and a clean finish line."

CONTROL (permission)
"I’ll ask a few focused questions, then I’ll prescribe the exact package and what ‘done’ looks like. Sound good?"

DIAGNOSIS QUESTIONS (ordered)
1) "Where does trust drop—socials, website, or when you send pricing?"
2) "If nothing changes in 30 days, what’s the cost—missed bookings, weak response, wasted spend?"
3) "When you say professional—corporate-clean, luxury, bold-modern, or high-energy?"
4) "What action do you need—book, buy, call, attend, download?"
5) "What’s the deadline and what is that date tied to?"
6) "Who approves drafts and how fast do they respond?"

DIAGNOSIS PARAGRAPH (must earn "yes")
"Here’s the situation: you sell ___, people see it on ___, you need them to ___, and the visuals don’t match the value—so they hesitate. The fix isn’t more graphics; it’s a consistent system that makes trust immediate. Is that accurate?"

PRESCRIPTION (one package first)
"Based on that, the correct fit is [PACKAGE] because it solves [outcome driver] on [platform] by [deadline]. Done looks like: [deliverables in plain language]."

DE-RISK (before price)
"This is controlled: fixed deliverables, drafts first, revisions in rounds, and you receive an organized export pack ready to deploy."

PRICE + TERMS + CLOSE (single breath)
"The investment is $___. Work starts on a 50% deposit. The remaining 50% is due before final deliverables are released. Revisions happen in rounds with consolidated feedback so this finishes on schedule. Want to lock it in and start today?"

RECAP (send immediately)
"Recap: Goal is ___, platform is ___, deadline is ___. Package: ___ for $___. Deliverables: ___. Timeline: ___. Terms: 50% deposit to start / 50% before final release. Revisions: 2 rounds, consolidated feedback per round. Next step: deposit invoice—once cleared, kickoff begins."

HANDOFF BRIEF — REQUIRED
Client/Business Name:
Package Purchased:
Add-ons:
Total Price:
Deposit Paid (Y/N) + Date/Time:
Deadline Date + Reason:
Outcome Driver (Credibility / Consistency / Authority / Conversion / Deadline / Ops):
Primary Platform(s):
Primary CTA:
Approver Name + Response Window:
Must-Include (non-negotiable elements):
Must-Avoid (styles/colors/competitors):
Assets Received (logos/photos/copy/reviews):
Missing Assets:
Risks (tight timeline / missing assets / slow approvals):
Draft 1 Due Date:
Revision Round 1 Due Date:
Revision Round 2 Due Date:
Final Prep Date (pending final payment):

PROJECT INTAKE — REQUIRED TO START
1) Business name + tagline (if any):
2) What do you sell (1–2 sentences):
3) Who is your customer:
4) Where will this be used (IG/website/ads/print/event):
5) What action do you want people to take (book/buy/call/attend/download):
6) Deadline + what it’s tied to:
7) 3 references (links/screenshots) max:
8) Words you want used (brand tone):
9) Words you never want used:
10) Colors you like / colors you hate:
11) Upload assets (logo, photos, copy, reviews, metrics):
12) Who approves drafts + how fast can they respond:

Subject: Drafts Ready — Review Round 1

Your drafts are ready. Please send one consolidated feedback message for this revision round so we can keep the timeline tight. After we receive your consolidated feedback, we’ll apply changes and deliver Round 2.

Feedback format:
- Keep / Like:
- Change:
- Replace text with:
- Colors (yes/no + notes):
- Overall direction (approve / minor tweaks / change direction):

REVISION ROUND — CONSOLIDATED FEEDBACK
Round #: (1 or 2)
Asset name(s):
Change requests (bulleted):
Final text to use (copy/paste):
Any new assets attached (Y/N):
Approver sign-off (name):
Confirm this is consolidated feedback for this round (Y/N):

APPROVAL TO FINALIZE
I approve the direction and request finalization. I understand final deliverables are released after final payment clears.

Name:
Date:
Approved items:
Notes (if any):

CHANGE ORDER REQUEST
Original package:
Original deliverables:
New request (what’s changing):
Why it changed:
Impact: (price/timeline/deliverables)
Additional cost:
Timeline update:
Client approval signature + date:

FINAL QA — MUST PASS

LOGOS
- Small-size readability check (avatar/favicons)
- Black/white + one-color versions verified
- Background compatibility verified
- Clear spacing consistent
- No thin lines that vanish in print

TEMPLATES/ASSETS
- Correct platform sizes exported
- Text readable on mobile
- Safe margins maintained
- Brand colors/fonts consistent

PRINT (if applicable)
- Bleed/margins correct
- High-res PDF
- Safe areas maintained

DELIVERY
- Folder structure correct
- File names clear
- Export pack complete
- Source files included ONLY if purchased/included AND final payment cleared

Subject: Final Deliverables Ready

Your final deliverables are prepared. Once the remaining 50% balance clears, we’ll release the full export pack (and any included editable/source files) in the organized delivery folders.

REP: "Quick impression: your offer is real, but the visuals aren’t carrying the value yet—so people hesitate. That’s the trust leak."
REP: "I’ll ask a few focused questions, then I’ll prescribe the exact package and what ‘done’ looks like. Sound good?"
PROSPECT: "Yeah, I just need a logo."
REP: "Understood. Where does trust drop most—socials, website, or when you send pricing?"
PROSPECT: "Instagram."
REP: "If nothing changes in 30 days, what does that cost—missed bookings or weak response?"
PROSPECT: "Missed bookings."
REP: "When you say professional—corporate clean, luxury, bold modern, or high-energy?"
PROSPECT: "Clean and legit."
REP: "What action do you want—book a call, DM, or buy?"
PROSPECT: "Book a call."
REP: "Deadline—what date and what is it tied to?"
PROSPECT: "This week."
REP: "Who approves drafts—just you?"
PROSPECT: "Yes."
REP: "So: you sell ___, they see you on Instagram, you need them to book calls, and the visuals don’t match the value—so they hesitate. Accurate?"
PROSPECT: "Yes."
REP: "Correct fit is Starter Launch Kit. Done looks like: primary logo, profile logo that stays readable, usable versions for any background, colors/fonts locked, five reusable post templates, and an organized export pack."
REP: "Process is controlled: drafts first, two revision rounds with consolidated feedback, then final pack."
REP: "Investment is $499. Work starts on 50% deposit. Remaining 50% due before final deliverables release. Want to lock it in and start today?"
PROSPECT: "Can you do it cheaper?"
REP: "We don’t discount the same scope. If budget is lower, deliverables must be smaller. This is already the fast credibility lane. Want me to send the deposit invoice now so we reserve production time?"

REP: "You’re not inconsistent because you don’t care—you’re inconsistent because you don’t have a system. We build the system so posting becomes repeatable."
REP: "Where does it break down—design time, style decisions, or not knowing what to post?"
PROSPECT: "Every post takes forever."
REP: "If nothing changes in 30 days, what does that cost—lost leads, weaker trust, or time wasted?"
PROSPECT: "Time and leads."
REP: "What action do you want—bookings, DMs, or website clicks?"
PROSPECT: "Bookings."
REP: "So: you’re posting, but visuals don’t look like one brand, so trust doesn’t build and posting feels like starting over. Accurate?"
PROSPECT: "Yes."
REP: "Correct fit is Social Content Machine. Done looks like: 20 editable templates—posts and stories—built around Offer/Proof/Education/Presence, plus export pack and an edit guide."
REP: "Controlled rounds, correct sizes, clean deliverables."
REP: "Investment is $1,250. Work starts on 50% deposit. Remaining 50% due before final release. Two revision rounds with consolidated feedback per round. Want to lock it in today so next week your content is systemized?"

REP: "Premium brands lose trust when visuals are inconsistent across email, print, and web. We build a governed identity system so you look established everywhere."
REP: "Where do you show up officially—proposals, invoices, email signature, print?"
PROSPECT: "All of it."
REP: "If nothing changes in 30 days, what’s the cost—lower close rate, weaker confidence, more explanation required?"
PROSPECT: "We feel smaller than we are."
REP: "So: your offer is premium, but the visuals don’t consistently signal that, so people hesitate. Accurate?"
PROSPECT: "Yes."
REP: "Correct fit is Brand Authority System. Done looks like: full logo suite including icon mark for avatars, brand guide with rules, business card, service sheet, letterhead and signature, templates, export pack, plus source pack."
REP: "Process is controlled: drafts first, revision rounds, then final deliverables staged for release."
REP: "Investment is $2,500. Work starts on 50% deposit. Remaining 50% due before final deliverables release. Want to lock it in today so your official look is governed and consistent?"

REP: "This isn’t about looking nice. It’s about removing hesitation and supporting action with a trust stack."
REP: "Where does conversion fail—ad click, landing read, or form submit?"
PROSPECT: "People click but don’t submit."
REP: "What proof do you have—reviews, metrics, results?"
PROSPECT: "Testimonials."
REP: "So: traffic exists, but trust isn’t stacking fast enough to trigger action. Accurate?"
PROSPECT: "Yes."
REP: "Correct fit is Sales Conversion Kit. Done looks like: landing layout desktop/mobile with correct hierarchy, ad variants you can test, proof graphics that reduce fear, and a lead PDF or brochure, plus message tightening."
REP: "Controlled rounds, deployable exports."
REP: "Investment is $1,500. Work starts on 50% deposit. Remaining 50% due before final release. Two revision rounds with consolidated feedback. Want to lock it in today so you stop leaking leads?"

REP: "This is deadline-controlled. We lock deliverables, lock review windows, and execute."
REP: "What’s the date/time and what must be live before that?"
PROSPECT: "Next Saturday."
REP: "Who approves drafts and can they respond same-day?"
PROSPECT: "I’ll try."
REP: "If approvals aren’t same-day, rush becomes unrealistic. Do you want speed, or do you want risk?"
PROSPECT: "Speed."
REP: "Then the Event Domination Kit with disciplined approvals is the fit. Done looks like: hero poster, rollout assets, print-ready files, and an export pack ready to deploy."
REP: "Investment is $1,750. Work starts on 50% deposit. Remaining 50% due before final release. Want to handle the deposit today so we reserve production and lock your draft date?"

REP: "This is an operations model. You’re buying monthly throughput with queue discipline."
REP: "What asset types do you need repeatedly and how many per month is realistic?"
PROSPECT: "Posts, flyers, ads."
REP: "Who submits requests and who approves within 24 hours?"
PROSPECT: "Me."
REP: "Perfect. Retainer runs as a queue: predictable turnaround, one revision per asset, and organized monthly delivery folders."
REP: "Based on volume, the fit is Tier B at $1,500/month (18 assets). Work starts with 50% to begin month one; remaining 50% before final monthly release. Want to lock it today and set your request pipeline up immediately?"

HOW TO USE:
1) Identify persona (P1–P6)
2) Prescribe package (G1–G6)
3) Run the card exactly: Frame → Diagnose → Confirm → Prescribe → De-risk → Terms → Close → Pivot → Re-close

P1 New Operator × G1 Starter
FRAME: "Your offer is real, but visuals aren’t carrying value yet—so people hesitate. That’s the trust leak."
DIAG: trust drop? CTA? deadline? approver?
CONFIRM: "So: you sell ___, they see you on ___, you need them to ___, and visuals don’t match value—so they hesitate. Accurate?"
PRESCRIBE: "Starter Launch Kit. Done looks like: primary logo, profile logo, usable variants, colors/fonts locked, 5 templates, export pack."
DE-RISK: "Controlled: drafts → rounds → export pack."
TERMS: "$499. 50% to start / 50% before final release. Consolidated feedback per round."
CLOSE: "Lock it today?"
PIVOT (cheaper): "No same-scope discounts. Budget change = deliverables change."
RE-CLOSE: "Invoice deposit now?"

P1 × G2 Social
FRAME: "Consistency is a trust signal. Without it, you look new."
DIAG: post cadence? bottleneck? CTA? deadline?
CONFIRM: "You post, but visuals don’t look like one brand, so trust doesn’t build. Accurate?"
PRESCRIBE: "Social Machine. 20 templates structured Offer/Proof/Edu/Presence + export pack + guide."
DE-RISK: "Controlled rounds; correct sizes; deployable exports."
TERMS: "$1,250. 50/50. 2 rounds; consolidated feedback."
CLOSE: "Lock deposit today?"
PIVOT (Canva): "Tools make graphics; systems build consistency."
RE-CLOSE: "Invoice now?"

P1 × G3 Authority
FRAME: "Premium pricing needs official visuals—especially in email/docs."
DIAG: official contexts? where hesitation?
CONFIRM: "You’re real but don’t look official yet, so confidence drops. Accurate?"
PRESCRIBE: "Authority System. Full logo suite + brand guide + collateral + templates + sources."
DE-RISK: "Governance prevents drift; controlled rounds."
TERMS: "$2,500. 50/50; finals after final pay clears."
CLOSE: "Lock it today?"
PIVOT (budget): "Downshift scope, not quality."
RE-CLOSE: "Authority today or Starter today—choose."

P1 × G4 Conversion
FRAME: "Not pretty—remove hesitation with trust stack."
DIAG: where drop-off? proof assets?
CONFIRM: "Traffic exists; trust isn’t stacking fast enough. Accurate?"
PRESCRIBE: "Conversion Kit. Landing layout + ad variants + proof graphics + lead PDF + message tightening."
DE-RISK: "Controlled rounds; deployable exports."
TERMS: "$1,500. 50/50."
CLOSE: "Deposit today?"
PIVOT (skeptic): "We engineer clarity + proof placement."
RE-CLOSE: "Invoice now?"

P1 × G5 Event
FRAME: "Deadline control: lock deliverables and review windows."
DIAG: date/time? channels? approver same-day?
CONFIRM: "You need cohesive rollout fast, not random flyers. Accurate?"
PRESCRIBE: "Event Kit. Hero + rollout assets + print pack + export pack."
DE-RISK: "Speed requires disciplined approvals."
TERMS: "$1,750. 50/50."
CLOSE: "Deposit today to reserve production?"
PIVOT (rush): "Rush only if approvals are same-day + consolidated feedback."
RE-CLOSE: "Confirm approvals; invoice."

P1 × G6 Retainer
FRAME: "Monthly consistency creates recognition and trust."
DIAG: volume? asset types? approver speed?
CONFIRM: "You need ongoing throughput. Accurate?"
PRESCRIBE: "Retainer queue discipline: predictable turnaround; monthly folders."
DE-RISK: "Throughput beats ‘unlimited’ claims."
TERMS: "Tier A/B/C. 50/50 to start month one."
CLOSE: "Pick tier; invoice deposit."

P2 Busy Service Pro × G1
FRAME: "Without a baseline, everything drifts and wastes time."
DIAG: where breaks? CTA? deadline?
CONFIRM: "You’re busy; inconsistency costs time + trust. Accurate?"
PRESCRIBE: "Starter baseline system."
DE-RISK/TERMS/CLOSE: (same as above) + "baseline enables speed later."
PIVOT: "If you need ongoing output, retainer is next lane."
RE-CLOSE: "Lock Starter today."

P2 × G2
FRAME: "Every post shouldn’t be a new project."
DIAG: bottleneck? cadence?
CONFIRM: "You’re behind because nothing is templated. Accurate?"
PRESCRIBE: "Social Machine."
DE-RISK/TERMS/CLOSE: (same)
PIVOT: "Templates buy back weekly hours."
RE-CLOSE: "Invoice deposit."

P2 × G3
FRAME: "Fragmented visuals reduce close rate."
DIAG: where inconsistent? official docs?
CONFIRM: "Presentation is fragmented. Accurate?"
PRESCRIBE: "Authority system prevents drift."
TERMS/CLOSE: (same)
PIVOT: "Starter now; Authority later if budget tight."
RE-CLOSE: "Choose lane today."

P2 × G4
FRAME: "Reduce friction; shorten buying decision."
DIAG: stall point? proof?
CONFIRM: "Funnel doesn’t make decision easy. Accurate?"
PRESCRIBE: "Conversion Kit."
TERMS/CLOSE: (same)
PIVOT: "Stop wasting clicks/time."
RE-CLOSE: "Deposit today."

P2 × G5
FRAME: "Events punish indecision."
DIAG: date/time? approver?
CONFIRM: "Need rollout with minimal overhead. Accurate?"
PRESCRIBE: "Event Kit."
PIVOT: "No rush without same-day approvals."
RE-CLOSE: "Confirm approvals; invoice."

P2 × G6
FRAME: "Outsource the grind into a queue."
DIAG: monthly volume? types?
CONFIRM: "Need throughput with structure. Accurate?"
PRESCRIBE: "Retainer A/B/C."
TERMS/CLOSE: (same)
RE-CLOSE: "Pick tier today."

P3 Premium/Corporate × G1
FRAME: "Minimum viable credibility baseline."
DIAG: official contexts? reputational risk?
CONFIRM: "Need immediate professionalism. Accurate?"
PRESCRIBE: "Starter baseline."
PIVOT: "Authority is full risk-control lane."
RE-CLOSE: "Starter today or Authority today—choose."

P3 × G2
FRAME: "Public channels must be disciplined."
DIAG: channels? standard?
CONFIRM: "Need consistent presence. Accurate?"
PRESCRIBE: "Social Machine."
RE-CLOSE: "Deposit today."

P3 × G3
FRAME: "Governance prevents drift."
DIAG: approvals? usage rules?
CONFIRM: "Need enforceable standards. Accurate?"
PRESCRIBE: "Authority system."
TERMS: include release doctrine explicitly.
PIVOT: "If approval required, send decision summary + timebox."
RE-CLOSE: "If approved today, deposit reserves production—correct?"

P3 × G4
FRAME: "Controlled persuasion with proof."
DIAG: hesitation point? compliant proof?
CONFIRM: "Need proof + hierarchy stacked. Accurate?"
PRESCRIBE: "Conversion Kit."
RE-CLOSE: "Invoice deposit."

P3 × G5
FRAME: "Public-facing deadline risk."
DIAG: date/time? same-day approvals?
CONFIRM: "Need professional rollout. Accurate?"
PRESCRIBE: "Event Kit."
RE-CLOSE: "Confirm approvals; invoice."

P3 × G6
FRAME: "Brand drift prevention at scale."
DIAG: submitter/approver?
CONFIRM: "Need governed throughput. Accurate?"
PRESCRIBE: "Retainer queue."
RE-CLOSE: "Pick tier; invoice."

P4 Performance × G1
FRAME: "Baseline before testing—otherwise noise."
DIAG: drop-off point? proof?
CONFIRM: "Need controlled baseline. Accurate?"
PRESCRIBE: "Starter baseline."
PIVOT: "If ads running, Conversion is direct ROI lane."
RE-CLOSE: "Baseline or Conversion—choose."

P4 × G2
FRAME: "Proof packaged consistently improves response."
DIAG: metric? proof assets?
CONFIRM: "Need templates for offers/proof. Accurate?"
PRESCRIBE: "Social Machine."
RE-CLOSE: "Deposit today."

P4 × G3
FRAME: "Authority reduces friction."
DIAG: confidence loss points?
CONFIRM: "Need stronger trust signals. Accurate?"
PRESCRIBE: "Authority."
PIVOT: "Conversion is faster ROI if funnel is priority."
RE-CLOSE: "Choose lane."

P4 × G4
FRAME: "Funnel engineering: hierarchy + proof + CTA."
DIAG: exact drop-off? top objections?
CONFIRM: "Hesitation not resolved fast enough. Accurate?"
PRESCRIBE: "Conversion Kit."
RE-CLOSE: "Invoice deposit now."

P4 × G5
FRAME: "Consistency converts under deadline."
DIAG: single CTA? channels?
CONFIRM: "Need clear CTA repeated consistently. Accurate?"
PRESCRIBE: "Event Kit."
RE-CLOSE: "Confirm approvals; invoice."

P4 × G6
FRAME: "Testing pipeline needs creative throughput."
DIAG: variants/week? approvals speed?
CONFIRM: "Need variant pipeline. Accurate?"
PRESCRIBE: "Retainer for throughput."
RE-CLOSE: "Pick tier."

P5 Deadline × G1
FRAME: "Launches punish sloppy visuals."
DIAG: date/time? approval speed?
CONFIRM: "Need credible baseline immediately. Accurate?"
PRESCRIBE: "Starter baseline."
RE-CLOSE: "Deposit today; lock draft date."

P5 × G2
FRAME: "Launch needs repeatable rollout assets."
DIAG: rollout length? CTA?
CONFIRM: "Need consistent launch system. Accurate?"
PRESCRIBE: "Social Machine."
RE-CLOSE: "Deposit today."

P5 × G3
FRAME: "Official before launch if premium/partners."
DIAG: official contexts? reputational risk?
CONFIRM: "Need established look before launch. Accurate?"
PRESCRIBE: "Authority."
PIVOT: "If too tight, Starter now + Authority phase next."
RE-CLOSE: "Which today?"

P5 × G4
FRAME: "Momentum dies without trust stack."
DIAG: traffic source? conversion point?
CONFIRM: "Need hierarchy + proof + CTA for launch. Accurate?"
PRESCRIBE: "Conversion Kit."
RE-CLOSE: "Invoice deposit."

P5 × G5
FRAME: "Hard date requires hard discipline."
DIAG: date/time/venue/CTA/print? approver same-day?
CONFIRM: "Need cohesive rollout delivered on schedule. Accurate?"
PRESCRIBE: "Event Kit."
RE-CLOSE: "Confirm approvals; invoice deposit."

P5 × G6
FRAME: "Post-launch consistency prevents drop-off."
DIAG: monthly cadence? asset types?
CONFIRM: "Need ongoing throughput after launch. Accurate?"
PRESCRIBE: "Retainer."
RE-CLOSE: "Pick tier; invoice."

P6 Ops/Capacity × G1
FRAME: "Baseline prevents drift across team."
DIAG: how many people publish? where drift?
CONFIRM: "Need standards + usable files. Accurate?"
PRESCRIBE: "Starter baseline."
RE-CLOSE: "Lock baseline today."

P6 × G2
FRAME: "Templates are operational standards."
DIAG: weekly volume? creators?
CONFIRM: "Need publish system. Accurate?"
PRESCRIBE: "Social Machine."
RE-CLOSE: "Deposit today."

P6 × G3
FRAME: "Teams require governance or drift is guaranteed."
DIAG: channels + docs? approvals?
CONFIRM: "Need enforceable standards. Accurate?"
PRESCRIBE: "Authority."
RE-CLOSE: "Invoice deposit."

P6 × G4
FRAME: "Ops wants deployable conversion assets."
DIAG: drop-off? proof? standardized CTA?
CONFIRM: "Need repeatable trust stack. Accurate?"
PRESCRIBE: "Conversion Kit."
RE-CLOSE: "Invoice deposit."

P6 × G5
FRAME: "Rollout must be deployable by team."
DIAG: who publishes? channels? CTA?
CONFIRM: "Need cohesive kit deployable without redesign. Accurate?"
PRESCRIBE: "Event Kit."
RE-CLOSE: "Confirm approvals; invoice."

P6 × G6
FRAME: "Design department model: queue, throughput, predictable turnaround."
DIAG: volume/type/approver speed?
CONFIRM: "Need capacity without hiring. Accurate?"
PRESCRIBE: "Retainer A/B/C with queue discipline."
RE-CLOSE: "Pick tier; invoice deposit."

10 GATES (Pass/Fail) + DEDUCTIONS

Gate 1 — Frame + Control (15 pts)
Required: trust-leak frame AND permission line.
Miss frame: -8
Miss control: -7

Gate 2 — Diagnosis fields captured (20 pts)
Required fields: outcome driver, platform, CTA, deadline, approver.
Miss per field: -3 each (max -15)

Gate 3 — Cost of inaction surfaced (10 pts)
Must ask/confirm 30-day cost.
Miss: -8

Gate 4 — Diagnosis paragraph confirmed (10 pts)
Must state diagnosis paragraph and earn agreement.
Miss: -10

Gate 5 — Single package prescribed first (15 pts)
No menu dump. Must include "Done looks like..." with deliverables in plain language.
Menu dump: -8
No "done" definition: -7

Gate 6 — De-risk before price (10 pts)
If price before de-risk: -7

Gate 7 — Commercials stated cleanly (15 pts)
Must state: price + 50/50 + rounds + scope boundary + release policy.
Miss per item: -3 each
Promise finals before final pay: AUTO-FAIL

Gate 8 — Deposit asked today (15 pts)
Must explicitly ask for deposit today.
Weak ask ("let me know"): -10
No ask: -15

Gate 9 — Timeboxed next step (10 pts)
If not paid, schedule checkpoint with date/time.
No timebox: -8

Gate 10 — Recap + CRM hygiene (10 pts)
Recap sent + fields logged.
No recap: -8

AUTO-FAIL TRIGGERS
- Start before deposit
- Final files before final payment clears
- Unlimited revisions promised
- Same-scope discounting to close
- Any contradiction of scope boundary ("we'll throw in extras")

FORBIDDEN PHRASES
- "We do logos and stuff."
- "We can start whenever."
- "Unlimited revisions."
- "Let me know."
- "I can do it cheaper." (without scope trade)

REQUIRED PHRASE BLOCKS (must appear somewhere)
- "Work starts on a 50% deposit. Remaining 50% due before final deliverables release."
- "Revisions happen in rounds with consolidated feedback per round."
- "Deliverables list is the boundary; extras are add-ons or tier changes."
- "Final export pack (and any source files) release after final payment clears."